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Hello all! My name is Adam Gonzalez and I’m a 26 year old, self-taught graphic designer and letterer living in beautiful Long Beach, CA.
The city of Long Beach offers lots of great bike lanes and paths for riders of all skills levels. I love taking advantage of this on my way to work or for a leisure ride on my day off. I’ve never had a bicycle that I was so proud to be riding until I got my Matte Black Retro Reissue.
If you’re reading this, then like myself, you probably follow State Bicycle Co on Instagram or Twitter. I’ve been inspired by their Monday Motivation series for a while and was honored to be able to be a part of it.
I’ve had a passion for design for lettering for a couple of years now and it was a no brainer when I was asked to be a part of it.
My process is fairly simple. When I have an idea, I write it down, and try and write it in a couple of different ways and variations. And then when I have something that I think I like, I execute with pencil until i’m happy with the finished product. Then it goes to the vectoring process.