Mehdi F.

Mehdi Farsi | Chief Brand Officer / Co-Founder | Since 2009

Tell us about your bike:

Currently, my fixed-gear set up with a 4130 Chromoly Steel Frame in Pink w/ a Black Carbon Fork. The wheels are the Essor 38mm Volo Carbon Wheels. I have Thomson Bars (with SRAM S900 Levers), Stem and Seat Post. Crank is a SRAM Omnium with a silver 49t aarn chainring (current gear ratio 49x15) The saddle is the Fizik Antares 00 (what I ride on all of my bikes). The reason I went with a steel frame is the comfort vs. the aluminum for very-long rides like Phoenix to Tucson. There's something really fun about riding a solid steel bike.

Favorite YouTube Video:


Hidden Talent:

5th Degree Black Belt, Olympic Taekwondo

If you could have lunch with anyone who and where would you go?

I've always wanted to eat at Jiro's restaurant in Tokyo. I'd like to share this meal with the former heavyweight champion of the world, Mike Tyson.

Go To Post Ride Snack:

Chips and Salsa w/ Mexican Cokes (yes, plural)

Best Ride Ever:

Mt. Diablo w/ The State Bicycle Co. team for Tour of California

Worst Ride Ever:

Anything with lots of headwinds, flats, or getting caught in a Haboob in AZ

Favorite Song to Ride To:

Too many to choose from, but Kendrick Lamar – "Money Trees" is always special

Catch Me Ridin’: