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Gear Patrol | Today in Gear: March 23rd 2017

A Simpsons bicycle? Sounds gimmicky, right? Not when it’s a State bicycle. This is a company known for making some of the finest steel bikes in the world. And anyway, no Simpsons branding is gimmicky when it’s this clever — take a closer look at the frame. The top tube is an abstract depiction of Bart, the down tube is Marge, the seat stay is Lisa and the seat tube is Homer. Even if you’re not a Simpsons fan, that level of creativity is hard not to appreciate. Read more

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